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Silenced Forests

Graphic & Digital Design, San Francisco 2019 — Created together with Gustav Bodin and Lovisa Berglund. Won Silver in Addy Awards 2020, Silver in American Advertising Awards Disctrict 14 & Best in Show at Spring Show 2020 at Academy of Art.

When the forest goes silent, our ecosystems lack balance—
The echoing sound of animal life has always been a beautiful melody. The croaks and groans of frogs form a beautiful chorus that have filled the air of our forests. But suddenly, they went mysteriously silent. In the 1980s, scientists first encountered the deadly fungus Batrachochytrium dendrobatidis, a type of Chytrid.

Activism is one of the main trends in 2019; all celebrities and public figures have a topic they specialize in. Media is everywhere, and we carry it with us at all times in the form of our smartphones. How do you get people to care about the problem with this information overload? How does one make the environmental problem relatable and understandable?





Initial Problem Statement
How does one make the environmental problem relatable and understandable?
To get people to understand how their actions affect the environment, we give them a concrete example. Focusing on the Fungus Chytrid that have killed 60% of amphibian species since the ’80s. The actual cause of the problem is unknown, but all known theories are connected to human behavior.—
Scientific Look and Feel
Ten years ago, the tropical forests of South America were filled with croaks and sounds from frogs; now, they are quiet. Silenced Forests is a reference to the forests of Panama displayed with strong typefaces and imagery to give it a scientific look and feel.
Interactive Installation
"Examine the interconnected web of amphibian species. Look for the four possible causes of killer fungus hidden in the web, before it's too late."
Special thanks to Erica Rosenblum for the interview and her professional expertise regarding information about Chytrid.