Sophie Thunved. A designer living and working in Stockholm, Sweden.
Info & Photography


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Einride Portraits 

Created and produced at Einride, 2023.

Role included branding, layout, typography, art direction and cinematography direction.A creative content concept created at Einride featuring selected employees to attract world-class talent. One new portrait produced per month across Instagram, LinkedIn and on Einride’s website. Shot on 35mm film.


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The People Behind the Movement 

Created and produced at Einride, 2022.
Photographed by Ida Borg.

Role included art direction and conceptualization.   A series of community-driven brand photos created at Einride to capture the spirit of the people behind the movement. Conceptualized and art directed by me, photographed by Ida Borg. Produced to be used across internal and external presentations, projects, and communications.


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Einride Brand & Design Language

Ongoing project created at Einride, 2020, with the brand team.

Role included branding, layout, typography, art direction, colours, photography and cinematography direction.I joined Einride in 2020, and my early involvement in the company and the brand allowed me to influence the different aspects of design, including our communication style and visual identity.

Einride is the world’s leading provider of digital, electric, and autonomous shipping technology. I, together with the brand team, carefully created an identity that exudes confidence and is forward-thinking. Over time, the brand has gained distinction in the industry, evolving while maintaining its unique character. The brand work is a consistent experience for all interactions with Einride, whether through social media, advertising, or the different range of products and tools.

Explore the brand website.


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Einride Merch 

Created and produced at Einride, 2020–2023.

Role included branding, layout, typography, art direction, illustrations, product photography, packaging and print.Brand merchandise created for employees, events, brand recognition, and clients. Each item was designed to be a tangible embodiment of Einride’s brand values.


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Le Petit Parisien

Created in San Francisco, 2019, with Douglas Smith. Between history, reality, and fantasy.
With a vast archive of over 24.477 issues – we took on an editorial project of creating a relaunch of the iconic Parisian daily newspaper Le Petit Parisien that closed in 1944. A play of old and new, the magazine finds itself and its readers in two parallel times, combing text and photos from both today and yesterday.

Le Petit Parisien was a magazine that was published between 1876 and 1944 in France. It was the most published newspaper during that time.


Won gold in Addy Awards 2020
Won silver in American Advertising Awards District 14 2020


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Silenced Forest

Created in San Francisco, 2019, with Gustav Bodin and Lovisa Berglund. When the forest goes silent, our ecosystems lack balance—
The echoing sound of animal life has always been a beautiful melody. The croaks and groans of frogs form a beautiful chorus that have filled the air of our forests. But suddenly, they went mysteriously silent. In the 1980s, scientists first encountered the deadly fungus Batrachochytrium dendrobatidis, a type of Chytrid.

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Activism is one of the main trends in 2019; all celebrities and public figures have a topic they specialize in. Media is everywhere, and we carry it with us at all times in the form of our smartphones. How do you get people to care about the problem with this information overload? How does one make the environmental problem relatable and understandable.

To get people to understand how their actions affect the environment, we gave them a concrete example. Focusing on the Fungus Chytrid that have killed 60% of amphibian species since the 1980s. The actual cause of the problem is unknown, but all known theories are connected to human behavior.

Won Silver in Addy Awards 2020, Silver in American Advertising Awards Disctrict 14 & Best in Show at Spring Show 2020 at Academy of Art.


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Einride Mesh 2023, New York

Created and produced at Einride, 2023, with the creative team.

Role included branding, layout, typography, art direction, colours, merch, presentation material, and venue design.Einride Mesh, the first-of-its-kind freight mobility conference, gathers industry and thought leaders worldwide to showcase the latest solutions and brilliant minds at the forefront of a future-proof society.

I, together with the creative team, designed the holistic experience of the event, including an interactive experience, VR stations, video productions, merch and much more. The event took place in New York in May 2023.

Explore more of the design on Einride Mesh’s website


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Electric Garden

Created and produced at Einride, 2023.

Role included branding, layout, typography, merchandise and venue design. CAKE, Einride, Heart Aerospace and X Shore hosted the Electric Garden at Almedalen 2023. It brought together industry leaders for panel discussions and interactive chats, exploring strategies to propel the green transitions on roads, water, and in the air. Together with Aron Nilsson, I created a brand identity that should carry the four brands and their vision. It was applied to the event venue, printed and digital materials, and merch.


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Posters In Retrograde

Created in San Francisco ‘When the stars talk, I make a poster.’
Every horoscope is true for someone, it’s just about context and perspective. Here’s mine!

Personal project launched on Instagram @posters_in_retrograde


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Whack

Created on California Street, San Francisco, during quarantine in 2020 with Karolina Lang. In a quest for love, we define our whole being through the eyes of a male. Always yearning for what makes the mundane bearable and a love so explosive it leaves you shattered. We let go of the inward scrutiny and look at the outward. The dirty, ugly, cheap, lazy, sexist attempts to woo us. This is what happens when whack turns into poetry.

Print is available on request.